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Case Study

Qonsent

Qonsent's one-of-a-kind tech stack revolutionizes compliant data capture

80% Less time and less cost
than traditional tech stack development

About Qonsent

minusonedb helps Qonsent unlock the power of data, transparency, and privacy for both customers and businesses.

Qonsent is a low-code/no-code user experience product that enables brands to compliantly capture first-party data with direct consent from consumers via a transparent value exchange-based experience.

Objectives & Results

Objective

Develop a flexible, modern tech stack that can be easily changed

Result

An ecosystem of 4 connected, customized software apps (admin, brand, 2 user apps)

Objective

Systematize compliance and data transparency for consumer-brand interactions

Result

A secure, private, and easily auditable ledger that automatically replays all brand-consumer data interactions. Consumers gain the ability to give or revoke consent around data usage. Brands gain the ability to show consumers what data is being used.

Objective

Give brands complete ownership of the Qonsent experience

Result

A tech stack that can be entirely reconfigured based on the brand's individual needs

The 3 Pillars

1

Scalability

Without a way to store massive amounts of data captured by modern applications, brands quickly get left behind. MinusOneDB builds seamless data storage and management solutions, enabling Qonsent to meet customer needs for scale and security across industries.

2

Flexibility

To capitalize on accelerating online engagement, companies must deliver personalized experiences to both customers and brands. Using flexible data infrastructure from MinusOneDB, Qonsent adapts its offerings to a wide range of real-world scenarios — every brand gets a fully customizable experience.

3

Speed & Cost

As data accelerates, the timeframe in which a tech stack becomes outmoded grows shorter. MinusOneDB accelerates development and iteration, ensuring new companies enter the market quickly and established companies continuously evolve. Qonsent uses this advantage to stay at the forefront of consumer-first marketing.

Data transparency as a true win-win

Qonsent was made for this moment. With network effects driving brands to collect and organize consumer information at larger scales, the concept of data privacy might seem absurd. It doesn't have to be.

Qonsent is on a mission to give people more control over the personal data companies collect. In doing so, it fosters trust between consumers and brands. Customers get data transparency and the freedom to choose brands based on their data practices. Brands get the ability to achieve their goals across any customer touchpoint and any industry vertical through better data capture.

While Qonsent's mission is unique, its needs are not. As the proliferation of data continues to accelerate, companies of all sizes will need to reimagine their tech stacks in order to keep pace.

Qonsent is leveraging data transparency as a true win-win — and MinusOneDB is the infrastructure that makes it possible.

The Solution

  • Multi-tenant data store with detailed authorization controls
  • Secure, private, and auditable ledger for all data interactions
  • Available via HTTP services, JavaScript SDK, and embeddable HTML+CSS
  • Modular tech stack supporting rapid reconfiguration for any brand